What does the CRO Optimizer module do?
The CRO Optimizer by ecomDNAI rates a page for your primary goal — more purchases, more enquiries, more newsletter sign-ups — looks at it visually too and delivers hypotheses on what is holding conversion back, ranked by impact, confidence and effort, plus an implementation plan.
You enter a page URL and your primary goal — more purchases, more enquiries, more newsletter sign-ups. The page is scored and also looked at visually; out come hypotheses on what's holding conversion back, sorted by impact. An implementation plan says what to change first, and the score history later proves the improvement.
How it works
- Enter page URL, target audience and primary goal
- Run the audit: score, visual analysis, hypotheses
- Work through the implementation plan and watch the score history
What you get
- Conversion score with audit
- Prioritised hypotheses
- Content and visual recommendations
- Implementation plan and before/after history
Typical use cases
Product page with good traffic, few purchases
You enter the URL and the goal "increase revenue and conversions"; the AI suggests the target audience from the page on request. The audit delivers the conversion score, a visual analysis and hypotheses ranked by ICE — impact times confidence divided by effort — with expected uplift and guardrail metrics.
Lead form nobody submits
With the goal "more leads" the recommendations focus on forms, lead magnets and funnels; the implementation plan says what to change first. Mobile problems and quick wins are listed separately.
Prove the improvement instead of assuming it
After implementation you run the audit again: the score history shows before and after. Where copy is the brake, you open SEO Rewriter or SEO Audit directly with the same URL.
Who it's for
Shops with traffic that does not buy, marketing teams improving landing pages on data, and agencies delivering CRO audits for clients. The module prioritises hypotheses — testing and implementing happens on your page.
Frequently asked questions
Which goals can I choose?
Increase revenue and conversions, improve the conversion rate, generate more leads or increase newsletter sign-ups. The recommendations follow the chosen goal.
What does "ranked by ICE" mean?
Every hypothesis gets impact, confidence and effort; ICE = impact times confidence divided by effort. Higher means: implement first. Alongside stand expected uplift, minimum detectable effect, estimated duration and guardrail metrics.
Does the module really look at the page?
Yes. Besides the HTML there is a visual analysis; the module also shows what is visible but not in the HTML (loaded asynchronously) and vice versa — mobile performance included.
Can I check several pages or variants?
Yes, as multiple audits; every page gets its own score history. Buy box checklist and A/B test notes help with product pages.
What does an audit cost?
The audit and the AI audience suggestion are billed in credits — through a plan or pay-as-you-go; the module shows the requirement before the start. Results you save in the project.